Skills & Competencies for Sales Promotion Manager

Sales Promotion Manager job profile

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JOB SUMMARY for Sales Promotion Manager

Manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization.

JOB RESPONSIBILITIES for Sales Promotion Manager

Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Coordinates distribution of materials with internal teams.

Sales Promotion Manager SALARY RANGE

BASE 50%
$122,754
TOTAL 50%
$127,359
Job Level
M02
Job Code
SM15000036
Education/Degree
Bachelor's Degree
Reports To
Senior Manager

Sales Promotion Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Promotion Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Sales Promotion Manager

1 Job Family Competencies – Marketing Strategy
Proficiency Level -3
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Compiles a list of the advantages and disadvantages of marketing strategy.
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Level 2 Behaviors
(Light Experience)
Assists in researching and developing strategic plans to meet our marketing goals and objectives.
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Level 3 Behaviors
(Moderate Experience)
Analyzes our current marketing plans and strategies to identify improvement opportunities.
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Level 4 Behaviors
(Extensive Experience)
Adapts to the latest industry trends and innovations to improve critical marketing workflows.
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Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to optimize and improve the performance of our marketing strategy.
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2 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
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Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
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Level 3 Behaviors
(Moderate Experience)
Analyzes reports on promotional activities to assess the effectiveness of initiatives.
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Level 4 Behaviors
(Extensive Experience)
Discusses budgets and contracts, marketing plans, and the selection of advertising media.
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Level 5 Behaviors
(Mastery)
Approves design concepts and marketing strategies for key promotional efforts.
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3 Sales Promotion Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Promotion Manager
Proficiency Level - 4
5 Competency for - Sales Promotion Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Sales Promotion Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2 Core Competencies – Coordination
Proficiency Level -4
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Describes the traits and characteristics of a skilled coordinator.
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Level 2 Behaviors
(Light Experience)
Applies time management skills to minimize scheduling conflicts.
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Level 3 Behaviors
(Moderate Experience)
Adjusts priorities and job duties of others according to the changing environment.
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Level 4 Behaviors
(Extensive Experience)
Consults on the obstacles, conflicts, and challenges in achieving a business goal.
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Level 5 Behaviors
(Mastery)
Adapts strategic plans with agility rather than waiting for problems to arise.
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3 Sales Promotion Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Promotion Manager
Proficiency Level - 4
5 Competency for - Sales Promotion Manager
Proficiency Level - 5

Summary of Sales Promotion Manager skills and competencies

There are 0 hard skills for Sales Promotion Manager.
11 general skills for Sales Promotion Manager, Marketing Strategy, Promotion, Channel Sales, etc.
10 soft skills for Sales Promotion Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Promotion Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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